lundi 15 octobre 2012

30 Years of G-Shock

By Callum Moorhead


The world famous watch series is 30 years old!

2013 might be unlucky for some but not G-Shock! The watch famous for its toughness and durability is turning 30 in 2013. The series was first released in 1983 when Casio introduced the DW-5000C the original G-Shock. Casio tasked Kikuo Ibe with creating the ultimate watch and that's just what he did and in doing so revolutionised watches opening up a new market for hardcore watches that could cope with everything you can throw at them.

It's now taken as a matter of course that if you buy a G-Shock it'll be almost impossible to break and will probably out live you! Kikuo Ibe and his team went through over 200 prototypes in the 2 year development period before launching the finished product the G-Shock DW-5000C in 1983.

Kikuo devised the 'Triple 10' scale which all G-Shock models must pass in order to be called G-Shocks. This stated that any G-Shock must have a 10 year lifespan, be water resistant to 10 bars or 100m and be able to survive a 10m fall.

In order to celebrate this remarkable achievement and as testament to a watch that continues to evolve and push the boundaries of what watches can do further and further. Casio and G-Shock are celebrating in style, kicking off a yearlong celebration in August 2012.

Leading up to 2013, the 30th anniversary of G-Shock, Casio has announced it will be releasing limited editions of 4 of its most popular watch models from the past 30 years. All 4 watches will be finished in red with special engraved case-backs by street artist Eric Haze, who teamed up with G-Shock for their 25th anniversary editions.

As well as this G-Shock will be teaming up with Eric Haze once again on a special project to commemorate the watches 30th birthday. The special watch a G-Shock GA-110EH-8A will be finished in grey with red highlights on the case and watch face. The case-back will once again feature the 30th anniversary logo.

This coming year will see numerous G-Shock limited and special additions released, with G-Shock promising to release more than ever before!




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